As a seller, the three most important factors are appropriate pricing, professional marketing and effective negotiation. If any are missing or inadequate, the likelihood of a timely sale for top dollar significantly diminishes. I have a proven track record in each of these critical real estate realms.
Appropriate Pricing – Suggesting a listing price is something I take very seriously. I do not rely on inaccurate indicators such as automated valuation methods, tax value or averages of recent sales. I will never mislead you as to market value simply to obtain a listing agreement. In my formal analysis, I find the best available recent comparable sales, make appraisal-based adjustments for items of value, factor in market conditions along with seller motivation and determine a final number. Following these steps has led to a consistently high list to sales price ratio on properties that I list for sale.
Professional Marketing – Framing a property to maximize its wow factor is a multifaceted task. From a captivating description to professional photography, aerial photography, video, detailed floor plans, accurate data and more, it takes a concentrated approach to make a property truly shine. I utilize a mix of these mediums to portray property listed for sale in the best possible way, leading to more showings and shorter market time.
Effective Negotiation – I will vigorously advocate on our behalf, drawing on 15 years of market experience while utilizing valuation methods reflected in appropriate pricing and a reasoned approach to our stance, backing up our position with supportive market data. Maximizing the bottom line will always remain at the forefront.
When selling a property with me, I personally assist you from our initial consultation each step of the way throughout the entire process. I personally manage every aspect of a transaction as I firmly believe that all details are critical to a successful result.
Selected Seller Testimonial: "We have worked with Chris Latham twice; as both a buyer and seller. We were so impressed with his responsiveness and professionalism, that it was a no-brainer to have him represent our beach property. His marketing using professionals to capture the best photographs of our home was exceptional; as buyers turn to the internet to purchase their next investment, Chris goes beyond with attention to detail. He was always available and prompt in response and guidance. If you are looking for a realtor in the Crystal Coast, look no further." Todd and Donna Jackson - Atlantic Beach - March 2018